A Festival of the Senses

When the bright colors of traditional costumes meet the modern flair of “Glowed”, a symbiosis emerges that unites tradition and innovation. The "Glow Wiesn" at the legendary Fischer Vroni was more than an event – it was a commitment to joie de vivre and self-love, nestled within the colorful hustle of Munich's Oktoberfest. Here, where the scent of fresh pretzels fill the air, we, the team at “Glowed”, added another dimension: the glow of healthy, tanned skin, without harmful UV rays.

Smiles of our guests were the reflection of our vision. It showed how much they enjoyed the combination of the heartfelt charm of Oktoberfest and our approach to conscious beauty care. Our products – developed to emphasize natural beauty – were used at the Wiesn and demonstrated that even in the midst of large folk festivals, one can do good for their skin.

An Oasis of Beauty Amidst the Wiesn

Amidst the lively bustle, our Glow Wiesn offered a moment of finging calmness in chaos. Here, guests could not only indulge in the festivities but also experience how our products from “Glowed” complete the Wiesn outfit. A gentle, UV-free tan ensured the perfect late-summer glow and made every dirndl and lederhosen shine. In collaboration with top stylists like Kevin Bete, we made sure that every look was perfected – of course, with a consciousness for healthy skin care.

In the temporary salon of the "Roomers" hotel, our guests had the opportunity to get advice and styling from our team before experiencing Oktoberfest from its most glamorous side at the Fischer Vroni. With champagne and grilled fish on a stick in hand, and a radiant complexion thanks to “Glowed”, every conversation, every laugh, every shared moment became a glowing event.

Overcoming Challenges and Gaining New Strength

But it was not just the outward appearances that defined our Glow Wiesn. The presence of Mimi Fiedler, who publicly spoke about her past with alcohol addiction, gave the event a deeper meaning. Her courage and honesty reminded us that behind every smile is a story and that true beauty comes from the strength to overcome one's battles.

In Mimi, many of our guests found a source of inspiration. Her openness, coupled with her jet-black dirndl, was a vivid example of how to stay true to oneself while fully enjoying the festivities. At “Glowed”, we firmly believe that each individual's personal story and the journey towards self-acceptance constitute the true essence of beauty.

An Evening Under the Stars

The "Glow Wiesn" was not just an event; it was a gathering of like-minded individuals who celebrated beauty in all its forms. Our VIP guests, including personalities such as Mark Keller with his sons Aaron and Joshua, TV presenter Riccardo Basile, and other figures of public life, shared our vision of a beauty culture that prioritizes wellness and well-being.

As the band "Oans, zwoa, gsuffa" played, the true magic of “Glow Wiesn” revealed itself: faces that glowed from within, animated by the warm glow of our tanning products and the awareness that together we were setting a mark for a happy, and stylish celebration. Amidst the historic Fischer Vroni, surrounded by the warmth of tradition and the freshness of innovation, we, Diana Bürgin and the entire “Glowed” team, proved that the Wiesn can be much more than just a folk festival – it can be a place where beauty in all its diversity shines brightly.